Welcome to GLOWCON!

Thank you for agreeing to share your time, knowledge, + value with The Small Town Social as a show sponsor. On this page, you’ll find all the information you need to make the partnership process easy, exciting + rewarding.

** Not all partnership packages include complimentary tickets and not all packages require that you be on site for the show. PLEASE READ YOUR CONTRACT and purchase tickets as necessary.**

About the event

About the audience

GLOWcon is The Small Town Social’s first-ever full-day female conference in Moore County designed to help women from all walks of life deepen the connections they have with themselves AND others. A day for forming friendships that last, focusing on self-care, and pursuing your passions and, above all, G.L.O.W.: Grow your connections; Learn something new; Open your heart; Win with other women.

Thursday, March 20, 2025 at The Fair Barn

  • Just for women. There are a lot of programs out there for everyone but this one has been created specifically for the women of Moore County who are eager to build their connections and their confidence in a safe space together.

  • For ALL women. The Small Town Social® welcomes women from ALL walks of life throughout Moore County and beyond. This event supports all women, not just moms, military spouses, or business owners.

  • Age range. This event is 21+. A wide range of ages will attend between 30-65yrs. Women in their 70s and 80s love our events too!

  • More than Moore. This event supports the women in our local community but attracts women from as far as Raleigh, Charlotte, Fayetteville, Raeford, Cary, Durham, and even Virginia, Vermont, and New York!

✦ Your Partner Benefits ✦

This event is specifically designed to attract and serve a very niche audience of local women across Moore County and surrounding areas. If you’re a local business owner then this event is the easiest way to get in front of new shoppers, attract more foot traffic, grow your customer-base and following. This event provides an incredibly rare and unique opportunity to speak directly with local ladies at scale and those who historically make 90% of the purchasing decisions for their family. This is not like your average virtual event that only touches a handful of random social media followers. This is a strategically facilitated event hosted by an already successful and fast-growing company that supports over 2,000 women (and counting!) throughout the state.

Ideal audience.

There are so many unique opportunities during an event of this nature. Guests come eager to learn and are inspired to deepen every connection they make. Even once the day is wrapped, event attendees become active, warm leads who want MORE, especially from the amazing local brands that made it so worth their time.

Warm leads.

We’ve done our job to attract your ideal local customer to this event + present you with warm leads. Instead of paying for ads that publish to a cold audience or an array of random followers, stay in front of a niche group of locals who are already interested. Being a sponsor makes it easy for you to convert those warm leads into customers ASAP without having to continually empty your pockets or hunt them down on your own or on the internet.

Easy for you.

During personal development events, guests are often ready to take action on-site. They’re no longer in the exploratory phase. They’ve invested in attending, they’re inspired and excited to take the next step. Events are known to excite attendees in a way that keeps them wanting more from those they know, like and trust, especially fellow locals.

Eager to buy.

✦ Key Audience Metrics ✦

The Small Town Social® hosted its first GLOWcon event in March 2024 and welcomed over 120 guests, some from as far as New York, Vermont, and Pennsylvania. The group grew exponentially following GLOWcon and the launch of its VIP membership community, POWERHOUSE.

Now, in its 6th year of operation, The Small Town Social® currently supports thousands of women across North Carolina and beyond. In Fall/Winter of 2025, The Small Town Social will be expanding it’s offerings to the Wake/Raleigh/Durham/Cary area for even more women to experience and enjoy.

The following are the business’s key audience metrics as of July 2024. These numbers continue to grow every day thanks to the group’s organic rise in popularity due to monthly socials, workshops, local word of mouth, and GLOWcon!

  • 120+ Guests On-Site at GLOWcon 2024

  • 150+ Anticipated Guests On-Site at GLOWcon 2025

  • 1,600+ Group Members

  • 5,000+ Cross Platform Social Media Followers

  • 5,500 Weekly Instagram Impressions

  • 293% Increase in Follower and Non-Follower Activity

  • 2,500+ Total Email Subscribers

  • 100+ New Subscribers Per Month

  • 51% Email Open Rate

  • Multiple Invited News Media Across NC

  • Planned expansion to Raleigh metropolitan area in Fall/Winter 2025

  • Additional exposure to Liz’s growing audience of over 2,000 with her life coaching business and the chance to be part of the buzz around her new book

✦ PROMO MATERIALS✦

We carefully curated an array of promotional materials for GLOWcon partners to use to help us spread the word about this exciting event. These will continue to be updated as we move forward. Download and get sharing!

IMPORTANT DATES + DEADLINES

The official announcement for GLOWCON 2025 is EMBARGOED until August 20, 2024. Please do not share information about the show publicly with anyone until this date.

**THESE DATES ARE SUBJECT TO CHANGE AT ANY TIME.**

  • ASAP: Upload your logo, headshot, links and bio to your HoneyBook account for show promotion. The sooner you provide these items, the sooner we can start promoting you as a show partner!

  • AUGUST 20, 2024 UNTIL SHOW DAY (7 MONTHS OUT): LAUNCH DAY! Hype up your audience leading up to the show for the best exposure and re-share support. This promotional window means massive exposure potential for you and your brand. We highly recommend that you plan your content and email calendars accordingly to maximize this incredible opportunity. Always tag @thesmalltownsocial @glowconsts @mslizfleming on Facebook and Instagram so that we can Like, Share and Comment - we love supporting you!

  • OCTOBER 20, 2024 (5 MONTHS OUT): The pre-show marketing meeting with Liz will take place on this date from 11AM-1PM at Twelve Million Plus in Southern Pines. Please mark this date on your calendar for this meeting. Attending this meeting is not required but is highly recommended. This service is included in all partnership levels to help partners maximize their show marketing promotions well in-advance of the event and get personalized coaching support from Liz and her team in-person.

  • DECEMBER 20, 2024 (90 DAYS OUT): Email your promo offer(s) for tables and/or swag bags, and gift basket list to (hello@thesmalltownsocial.com) for approval by this date. Remember any offers must be exclusive to GLOWcon guests. For the swag bag, your promotional item can be no larger than a 5x7in postcard due to space restrictions. You are responsible for designing and printing your own items AND making sure they are delivered on-time.

  • JANUARY 20, 2025 (60 DAYS OUT): Deliver your promo, any products, and gift baskets by this date to allow time for assembly. As per your contract, all participating show items are due 8-weeks before the event (which is this date: January 20). Please email hello@thesmalltownsocial.com to coordinate a day and time to drop off your items. You’re also more than welcome to drop off your items before this date. 

  • MARCH 19, 2025 (DAY BEFORE SHOW - DIAMOND AND PLATINUM SPONSORS ONLY): Table set up for Diamond and Platinum Partners is Wednesday, March 19, 2025 from 10AM-3PM at The Fair Barn. THIS SETUP DAY IS MANDATORY. YOU MUST SET UP YOUR TABLE ON THIS DAY IN ORDER TO PARTICIPATE IN THE SHOW. Table setup is not allowed on the day of the event, immediately before or during the program, as it will cause disruptions.

  • MARCH 20, 2025 (SHOW DAY!!): Yay! Show day! On this day you’ll get to reap the rewards of your hard work and enjoy yourself. ***Not all partner levels require attendance AND not all sponsor packages include complimentary tickets so PLEASE READ YOUR CONTRACT AND PURCHASE A TICKET AS NEEDED IF YOU WISH TO ATTEND.

    • DIAMOND AND PLATINUM SPONSORS (REQUIRED TO ATTEND): You must be at The Fair Barn ready and at your table by 8:00AM (doors are at 8:30AM). You are in charge of cleaning up your table after the event concludes at 4PM. Unless there is a true emergency, you cannot leave the show or break down your table before 4PM as it will cause massive disruptions and impact guest experience. 

    • GOLD, SILVER, AND BRONZE SPONSORS (NOT REQUIRED TO ATTEND BUT HIGHLY RECOMMENDED): You are not required to attend this event. However, if you wish to join us, make sure you’ve purchased a ticket. We highly recommend attending in order to maximize your exposure for this partnership. We would love to shout you out from the stage and snap some photos!

  • MARCH 21 - APRIL 4, 2025: And, now, we rest…kinda. Post-show emails begin distributing on March 21 and continue through April 4. During this time you will also receive the GLOWcon guest list and your partner show recap and fulfillment report for review. We highly recommend prepping your show follow up emails well in advance of this date so you can automate them to fire off during this same timeframe. It will reduce your overall workload and increase ROI. This is the week when your new leads will be the hottest, don’t let them go to waste!

✦ PARTNER TO DOS ✦

Upload your logo, headshot, bio and links to HoneyBook

Deliver promo materials, any products, and gift baskets (BY JANUARY 20)

Starting August 20, 2024, hype up your audience to get the most out of this partnership

Set up your space at the Fair Barn the day before the show (DIAMOND AND PLATINUM SPONSORS ONLY)

The fun’s not over yet! Don’t forget to follow up with all of your new connections and possible customers after the show!

Design and get approval for your promotional items and gift basket contents. Order your promotions.

Show day! Reap the rewards of your hard work and enjoy yourself at GLOWcon!

DIAMOND AND PLATINUM SPONSORS
(ATTENDANCE REQUIRED)

GOLD, SILVER, AND BRONZE SPONSORS (ATTENDANCE NOT REQUIRED BUT HIGHLY RECOMMENDED)

✦ ABOUT YOUR HOST ✦

Liz Fleming, Founder + CEO (She-E-O?!) of The Small Town Social®

This event is brought to you by Liz Fleming, Life + Success Coach and Founder + CEO of The Small Town Social®.

Liz started The Small Town Social® in March 2018 when she first moved to Pinehurst, NC + wasn’t sure how to make friends as a grown woman. Today, six years and over 50 events later, The Small Town Social® supports thousands of women throughout the area (and beyond!) with its popular socials, immersive personal + professional development workshops, off-site retreats inside of its VIP Membership Experience, POWERHOUSE, and annual women’s conference, GLOWcon. Today, The Small Town Social® connects and supports women throughout North Carolina and attracts guests from as far as Virginia, Pennsylvania, New York and Vermont.

Liz Fleming is a multi-passionate 2x business owner, mom, military spouse, entrepreneur, CEO, and life coach who is obsessed with helping ambitious women step into their power and purpose, on purpose.

She's spent two decades honing her interpersonal communications skills as an award-winning PR pro, developing unique coaching methods, learning, experimenting and designing results-driven strategies to achieve the ultimate joy, success, abundance and peace in her life and, now, she wants to share it all with you.

GLOWcon is Liz’s dream brought to life - a day of meaningful and powerful connection meant to help women step boldly into their power and their purpose.

Questions?

Consult your HoneyBook portal or email us at hello@thesmalltownsocial.com!

© 2024 THE SMALL TOWN SOCIAL® LLC | ALL RIGHTS RESERVED — Policies